Serhii Petrov, designer and cofounder of Bob Basset studio, gave a speech at TEDxKharkiv 2016. It focused on the side effects that invariably accompany any great idea. Serhii Petrov told the studio’s history, from its inception in 1989 to working with world-famous brands and musicians to exhibitions and collections. He also talked about the peculiar genre favored by the studio and their mission to promote it.